25 January 2024
Air Movement, Air Quality. Welcome to Elta.
25 January 2024
This new year marks the start of a new era for Elta as we celebrate our 50 years in business and accelerate our agenda to move the dial on indoor air quality.
Major investment will be made into our manufacturing capabilities this year and as of this month, the business previously known as Elta Fans will be repositioned as Elta. This is a poignant branding transition for us as it signifies an identity that better represents the company’s full capability beyond fan manufacturing.
As well as our industry leading fan technology, Elta will continue to invest in air handling units, noise control equipment and controls to provide markets with holistic solutions that futureproof against the demanding challenges of modern society. Our engineering expertise and bespoke manufacturing approach are both fundamental to this and will therefore see a significant investment into its factories which will help meet increased demand for full system specifications.
Sister companies, Fantech Ventilation in Ireland and Duct Products in Northern Ireland will also be unified under the Elta brand to create a cohesive presence across the industry and geographically.
‘Air Movement, Air Quality’ is our new mantra which encapsulates our vision, mission and comprehensive range of solutions.
Mark Rickard, CEO at Elta Group comments: “This strapline underscores two pivotal aspects that are at the heart of our business. Air Movement signifies our commitment to engineering excellence, innovation, and precision in every aspect of our products. While Air Quality emphasises the role we play in ensuring cleaner, healthier and safer indoor environments.”
Mark is by his senior leadership team in embedding this new vision across the business. They include Damian Buxton, CEO and Vikrant Bhatt, Director for England, Wales and Scotland, Mark Russell, Managing Director for Ireland, and Chris Schofield, Managing Director for Northern Ireland.
Mark adds: “We’re often described as the sleeping giant of the ventilation industry, which is evidenced by many companies increasing their specifications with us once through the door. Ultimately, we can build any type of fan or ventilation system required which people sometimes don’t realise. We often see a simple enquiry evolve into us delivering a full solution and that’s what this investment into the business is all about.
“We are well known for our industry-leading fans – a critical element of any ventilation system. However, industry professionals well know that there is so much more to ventilation specification and our business is well-equipped with a wide suite of solutions and technical expertise to lead the charge on improving air quality throughout the built environment.”