Elta Interacts with its Customers

Elta have updated version 3 of their interactive CD to make the fan selection process quicker and easier for its customers. The improved version offers new product ranges, updated smoke and hazardous area selections in relation to the latest standards, the addition of system curves and actual operating points to performance data and the ability to calculate idling losses for axial fans.

Comprising of the entire range of Elta’s ventilation and air movement products, the CD enables customers to input their specific requirements. The products most suited to their needs are then automatically displayed on screen, along with product, performance and technical data as marketing director, David Ball explains:

“The interactive CD is an additional arm to our marketing programme designed to work alongside our traditional printed brochures, to give our customers even more choice when it comes to fan selection. Customers can browse through the CD at their leisure, save all the product and technical information they require, which makes it quicker and easier when they speak to the sales office to process an order. For customers who want to take the process one stage further, prices can be obtained from the CD once a little training has been given by one of our key account managers.”

“It’s already been adopted by distributors, consultants and contractors alike and is being seen as an essential business tool for fast, accurate and time efficient fan selection.”

The CD is available from the Elta Information Centre or by contacting Elta on: 01384 275800.

Elta is part of the £85 million Elta Group, a family of businesses with operations in six countries on four continents which, together with a network of international distributors, provides quality fans and related air movement equipment to customers worldwide.